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Title: When Methane And Media Mix: Insights Into Dealing Successfully With The Press
Author: Don Sherry
Source: American Gas Association 1996
Year Published: 1996
Abstract: Mention media relations in many companies and the instinctive reaction is to pass the buck to the public relations staff. But in the natural gas business an incident in the field calls for quick reaction, and the first and best qualified individuals to respond may be operating, customer service or utilization personnel on the scene.

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