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Title: Puzzles In Personal Products
Author: Eduardo m. Heidelberg
Source: 1997 Measurement Science Conference
Year Published: 1997
Abstract: Personal Products are purchased because they solve a definite problem, or fulfill a specific need of the customers. But there is a lot more to the product than just the physical package. There is its positioning in the marketplace, the protection it receives during shipping, the timeliness and accuracy of its distribution, and its aesthetic appeal all contributing to its eventual success. This paper describes a few of these requirements and some common methods that may be used to measure and control them.

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