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Title: Strategic Alliance Capturing Profitability Through Strategic Sourcing Opportunities
Author: Jeffrey W. Lyall
Source: American Gas Association 1999
Year Published: 1999
Abstract: Strategic Alliance has been a throw away term within the Natural Gas Industry that has made Gas Company Procurement Departments nervous, and a term that is sometimes misused and misunderstood. Strategic Alliance is similar to phrases like customer focused, total quality, and organizational learning that produce little more than chronic vagueness for todays business manager.

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