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Title: Ongs Decentralized Media Relations Program
Author: Ed Wheeler
Source: American Gas Association 1984
Year Published: 1984
Abstract: We Americans live in an unrelenting demanding communications-oriented environment today. It is a society that, because of (he demands of the electronic media, requires simplistic answers to complex problems that must be articulated clearly withing 20 second bites for the evening news. li is an atmosphere that will -through the eye of the camera- focus on every blemish, attitude, and flaw that exists in the character of individuals or institutions. It also has the capacity to just as easily identify strengths, progress, and compassion within that same instant character analysis procedure. It is a fact that we have reached this stage in our national, industrial, and professional development. Those who ignore it, deny it, or allocate it to the lawyers or the P.R. department are living in the comfortable but unrealistic past.

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