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Title: New Approaches To Serving Customers
Author: Daniel Brewer, Jr.
Source: American Gas Association 1990
Year Published: 1990
Abstract: The Cincinnati Gas and Electric Company (CG&E) recently sharpened its focus on customer service. The previously separate gas and electric marketing departments have been combined to form a new energy marketing organization. New marketing approaches are being used to meet changing customer needs. Providing gas service to floating riverboat restaurants, installing vertical mains in multi-unit apartment buildings, and a new method of installing gas meters in street cul-de-sacs are only three of the unique concepts being implemented at CG&E to keep pace with the changing needs of our customers.

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