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Title: Ongs Decentralized Media Relations Program
Author: Ed Wheeler
Source: American Gas Association 1983
Year Published: 1983
Abstract: We Americans live in an unrelenting and demanding communications-oriented environment today. It is a society that because of the demands of the electronic media requires simplistic answers to complex problems that must be articulated clearly within 20 second bites for the evening news. It is an atmosphere that will-through the eye of the camera-focus on every blemish, attitude, and flaw that exists in the character of individuals or institutions. It also has the capacity to just as easily identify strengths, progress, and compassion within that same instant character analysis procedure.

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