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Title: Benchmarking: The Next Step
Author: Joseph Martucci
Source: American Gas Association 1997
Year Published: 1997
Abstract: The Xerox Corporation pioneered present day benchmarking efforts. David Keams stated, when he was still the CEO at Xerox, that benchmarking is the continuous process of measuring products, services, and practices against the toughest competitors, or those companies recognized as industry leaders.

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