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Title: Two-Psig Delivery Pressure For Residential Market Measurement Considerations
Author: Gregory S. Veraa
Source: American Gas Association 1990
Year Published: 1990
Abstract: Washington Gas Light Company serves natural gas to approximately 650,000 customers in Washington, D.C., and the surrounding counties in Virginia and Maryland. The Washington suburbs have been growing extremely fast over the last decade. Over the last few years, Washington Gas has been adding about 20,000 new customers per year. Earlier in the decade, however, our growth rate had been much more modest. In the early 1970s, when natural gas was in short supply, a moratorium on adding new customers was imposed. When the moratorium was finally lifted in the late 1970s, the electric utilities had captured most of the new-housing energy market. New and innovative marketing efforts were needed to win market share and compete with the electric utilities. Several factors combined to inhibit new business gas sales after Washington Gas reentered the market. First, the builders had grown accustomed to specifying electric heat pumps for house heating and there was a certain amount of resistance to change. Although our marketing research indicated that new-home buyers preferred natural gas, many builders did not want to have to deal with another utility. While electricity is essential, gas is optional. The more utilities the builder has to deal with, the greater the opportunity for something to hold up his project. Gas piping also added to the builders construction costs. Traditional gas house piping is constructed of rigid black pipe that is cut and fit on the job. The right-angle turns limit where the pipe can be run, and makes the installation labor intensive.

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