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Title: Marketing Customer Service
Author: John D. Sovirock
Source: American Gas Association 1983
Year Published: 1983
Abstract: This paper discusses a classic case history on Customer Service. Or maybe its a Marketing case history. Or maybe its a combination- or, if you will, a Customer Service Marketing case history. And, just maybe, we can throw in a little history, too, to make our scenario more complete. So-lets start with the history-in this case, the history of customer appliance service at Minnegasco, Inc., a 113-year-old gas distribution company based in Minneapolis and serving close to 600,000 customers in Minnesota, South Dakota, and Nebraska.

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