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Title: New Ideas And Methods
Author: A. F. Kenney
Source: American Gas Association 1978
Year Published: 1978
Abstract: This presentation focuses on a vital part of our industry: New Ideas and Methods. During the past decade, there has been a tremendous increase in all areas of business research. Knowledge of facis and figures, of course, is basically important. Bui there is a limit 10 what you can do with facts and statislics. You can assemble them, do all sorts of mathematical operations - run them through computers, yei, in the end, youre up against something a robot cant do, but a human being can - create a new idea or devise a new method. It is traditional in our industry to live and work with the idea of finding better ways to do things. New methods are discovered by locating the strategic key factor or the unexpected new pattern. The business world is full of examples of various types of creative thinking. This may mean simply the realization that there is no particular virtue in doing things the way theyve always been done.

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